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  • A well-crafted play

    Il y a 4 jours - Par Now Smell This

    Armani Beauty is betting that Regé-Jean Page can do for its perfume department what Johnny Depp did for Dior .
    ...
    Armani follows a well-crafted play in the advertising-driven world of fragrance, where a world-famous face can turn a fragrance into a blockbuster. Dior is a master of this strategy. Charlize Theron has served as the face of J'Adore Dior for two decades, Natalie Portman has held a similar role for Miss Dior since 2011, and Johnny Depp played an important role in the success Dior Sauvage since its launch in 2015.
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