• Style, seduction, and self-expression

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    "People who went to Studio 54 and other New York discos of the era were rejecting the 'natural look' of the previous decade and embracing full makeup, new hairstyles, and evening wear again," explains Murphy of the more-is-more mentality that drove nightclub-goers in crafting their presentation. "Perfume, along with fashion and cosmetics, was one of many ways that people accessorized themselves for nights out. It was-and still is!-an element of style, seduction, and self-expression."
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