• The whole marketing ideal has changed

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    When a new Yves Saint Laurent perfume came out in 2001, Tom Ford, the creative director of the house at the time, threw a sensational party at the Paris Stock Exchange, where he put a gaggle of practically nude models on display in a giant plexiglass container. The fragrance was called Nu, French for “nude.”
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    An event like that seems unimaginable today, and not just because unchecked hedonism became taboo after MeToo. The whole marketing ideal has changed: Most designers and brands aren't using sex to sell perfume - and people aren't buying perfume to have sex.
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